Writing an Executive Summary

An executive summary is a brief overview of your business plan that captures the reader's attention and provides key information about your business. Key Points: • First section of your business plan • 1-2 pages maximum length • Written last, appears first • Must be compelling and concise • Highlights most important aspects

Your executive summary should include: 1. Business Overview • Company name and location • Business structure • Industry and market position • Mission statement 2. Product/Service Description • What you offer • Unique value proposition • Competitive advantages • Target market 3. Market Opportunity • Market size and trends • Target customer profile • Competition analysis • Market share potential 4. Business Model • Revenue streams • Pricing strategy • Distribution channels • Key partnerships 5. Financial Highlights • Current financial status • Funding requirements • Financial projections • Use of funds

Best practices for writing an effective executive summary: • Keep it concise and clear • Use strong, confident language • Focus on key strengths • Include specific numbers and data • Avoid industry jargon • Highlight growth potential • Address market needs • Demonstrate market knowledge

Don't make these common executive summary mistakes: • Being too lengthy or detailed • Using technical language or jargon • Including unnecessary information • Being too vague or general • Exaggerating market potential • Ignoring competition • Poor formatting or presentation • Not tailoring to your audience